Why we changed for you

Through research with internal and external audiences, SIR learned that we need to better communicate interventional radiologists’ use of image-guided therapy, our role on the health care team, and our ability to deliver comprehensive clinical care. Our new brand captures IR’s innovative role in harnessing the power of image-guided therapies to develop breakthrough treatments, change medical practice, and improve the standard of patient care.


More than a logo

While logos and colors are the most visible elements of a new brand, it will take much more than a new look to position IR in today’s evolving health care environment, in which referring physicians, patient choice and a universal call for outcome-based medicine all influence IR’s reach and ability to make an impact. But SIR’s new brand is about more than just a visual facelift; it’s about changing the way we talk about ourselves and the way we work.

In 2015 and beyond, SIR will focus on developing a suite of new tools and resources—including a redesigned website—to help you explain the value of IR to colleagues and patients. We will work to obtain more consumer media coverage about IR and to help our volunteer leaders and members serve as spokespersons for IR out in the world.

Much of the society’s and foundation’s work is already strengthening and repositioning IR. We recently enacted a number of strategic planning and governance alignments to create more accountability and greater focus on the top education, training, marketplace and legislative issues that must be addressed for IR to thrive and expand.

We have made changes in our volunteer program to remove barriers and bring greater transparency and engagement to the process. Our new Corporate Ambassador Program (CAP) offers medical companies a high-impact path for investing in IR education, training and innovation.
Read what the new brand means for SIR members in this comprehensive feature article that appears in the winter issue of IRQ: SIR sees the vision to heal: A new brand to take us forward by SIR President James B. Spies, MD, MPH, FSIR and SIR Executive Director Susan E. Sedory Holzer, MA, CAE.